Case Studies For SR Global

S R Global Diagnostic Centre, a leading diagnostic service provider, offers cutting-edge medical diagnostics, pathology services, and radiology solutions. Despite their high-quality services, the centre faced challenges in reaching their target audience and improving operational efficiency. Their online presence was limited, and patient inquiries were mostly manual, leading to delays and inefficiencies.

Challenges

1. Limited Online Presence: The diagnostic centre’s website lacked visibility on search engines, making it difficult for potential patients to find them online.

2. Inefficient Appointment Booking System: Patients had to rely on phone calls or walk-ins to book tests, leading to scheduling conflicts and long wait times.

3. Low Engagement on Social Media: The centre had minimal interaction with potential patients through digital platforms.

4. Manual Processes: Many operations, including report generation and patient follow-ups, were managed manually, slowing down service delivery.

Our Strategy

To overcome these challenges, we implemented a robust digital transformation strategy:

1. SEO and Website Optimization

• Conducted keyword research to identify terms like “Best Diagnostic Centre in Ghaziabad” and “Affordable Pathology Services Near Me.”

• Optimized the website with user-friendly navigation, fast loading speed, and informative content to improve SERP rankings.

• Integrated a blog section with articles such as:

  • *”Understanding Your Diagnostic Reports: A Quick Guide”

  • *”Importance of Regular Health Checkups for a Healthy Life.”

2. Online Appointment System

• Developed and integrated an online booking system that allowed patients to schedule tests or consultations through the website or mobile app.

• Automated reminders for upcoming appointments to reduce no-shows.

3. Social Media and Awareness Campaigns

• Created engaging social media content, including tips for healthy living, behind-the-scenes posts, and success stories from satisfied patients.

• Ran targeted ad campaigns on Facebook and Instagram to increase awareness and attract new patients.

4. Process Automation

• Digitized report generation and delivery, allowing patients to access their results online through a secure portal.

• Implemented CRM tools to streamline patient follow-ups and ensure better engagement.

Results

Our strategic interventions led to significant improvements:

• Website Traffic: Increased organic traffic by 200% within 4 months.

• Online Appointments: 50% of patient bookings were made through the online system, reducing administrative workload.

• Social Media Engagement: Grew followers by 70% and achieved a 35% engagement rate on posts.

• Operational Efficiency: Automated processes reduced the average turnaround time for report delivery by 40%.

Visual Data

• Before-and-after comparisons of website traffic and social media metrics.

• Screenshots of the online booking system and patient feedback.

• Analytics showcasing improved appointment scheduling and reduced no-show rates.

Key Takeaways

1. A strong online presence combined with SEO can significantly improve visibility and patient reach.

2. Automation of processes enhances operational efficiency and improves patient satisfaction.

3. Targeted digital campaigns effectively increase awareness and engagement.

Client Feedback

“Partnering with this team transformed our operations and patient experience. The online booking system is a game-changer, and our patients love the convenience of accessing reports online. Our digital presence has never been stronger.” — Management, S R Global Diagnostic Centre